Madie Brink is entering her fourth year as the Assistant Athletic Director for Athletic Communications and her third year as the Athletics Diversity and Inclusion Designee (ADID) at the University of Sioux Falls in 2026-27. A versatile leader with extensive experience in communications, marketing, game operations, and coaching, Brink plays an integral role in shaping the department's brand and enhancing the student-athlete experience.
In her role, Brink oversees the athletic communications operations for Cougar Athletics, including media relations, website management, statistics, social media strategy, branding initiatives, and game-day communications. She also supervises student workers and administrative personnel, assists with strategic planning and departmental initiatives, and works to foster an inclusive and welcoming environment across all areas of USF Athletics through her responsibilities as the department's Athletics Diversity and Inclusion Designee.
During the 2024-25 academic year, Brink added interim head softball coach to her responsibilities, leading the Cougars to a 21-29 overall record and a 9-19 mark in NSIC play. Under her leadership, Savanna Isaacson and Maddi Duncan earned All-NSIC honors, with Isaacson also being named the NSIC Freshman of the Year. The program continued to excel in the classroom, producing four NSIC All-Academic Team selections, including two NSIC All-Academic Team of Excellence honorees.
Prior to transitioning into administration, Brink served as an assistant softball coach at USF, where she oversaw hitting and outfield development. During her time on the coaching staff, the Cougars produced four All-NSIC selections and one NFCA All-Region honoree. She also helped lead the program to a school-record .312 team batting average while setting program records with 95 doubles and a .941 stolen base percentage.
A native of Pierre, South Dakota, Brink brings more than six years of collegiate athletics experience to USF. She began her career at Presentation College, where she was a standout student-athlete before transitioning into roles as the assistant softball coach and student Sports Information Director. She graduated with honors in 2020 with a Bachelor of Science degree in Sport and Event Management and a minor in Coaching.
Brink furthered her education by earning a Master of Education in Intercollegiate Athletic Leadership from the University of Washington in 2022. While at Washington, she gained valuable experience as a graduate assistant with the nationally recognized Husky Softball program under legendary head coach Heather Tarr and also served as an Olympic sports operations graduate assistant with Washington Track & Field.
Following graduate school, Brink returned to South Dakota and served as the Game-Day Communications Coordinator for the Pierre Trappers, a collegiate wood-bat summer baseball team, before joining the University of Sioux Falls staff.
Brink's diverse background in communications, coaching, operations, and leadership continues to make her a valuable asset to Cougar Athletics and its commitment to excellence both on and off the field.
Madie and her wife, Lenessa, reside in Sioux Falls with their son and three dogs, Bella, Griffin, and Bentley.
Updated: 6/2025
