SIOUX FALLS, S.D. - The University of Sioux Falls Athletics Department is proud to announce a new multi-year partnership with NIKE and BSN SPORTS. NIKE, a global leader in sports apparel, will officially become the apparel, footwear, and uniform provider for all 19 USF athletic programs.  

Through this collaboration, BSN SPORTS will serve as the exclusive distributor of NIKE products - including uniforms, apparel, footwear, equipment and accessories - for Sioux Falls Athletics, streamlining the ordering process and enhancing brand consistency across all varsity sports. The partnership is another key element in USF's athletic rebrand efforts, reflecting a modern identity that supports performance, unity, and University pride.  

"We are proud to partner with two of the most trusted brands in NCAA athletics, NIKE and BSN SPORTS," said Jon Hart, Director of Intercollegiate Athletics. "We are thankful for all involved who made this partnership a reality and we are excited to rep the swoosh for years to come."  

The move to NIKE was shaped directly by feedback from student-athletes, coaches, and staff—and it reflects a shared vision for elevating the USF experience. This partnership also positions the department to stay competitive in recruiting by offering student-athletes top-of-the-line gear and a recognizable, respected brand.  

As part of the agreement, all teams will begin transitioning to NIKE uniforms and equipment for the 2025–26 athletic season. BSN SPORTS will provide dedicated service, customized team solutions, and streamlined operations to support all USF coaches and programs.  

This partnership underscores USF's ongoing commitment to excellence in competition, branding, and the overall student-athlete experience.

For all things Sioux Falls Athletics, be sure to download the USF Cougars app as well as follow along on Facebook, Instagram and Twitter. 

ABOUT BSN SPORTS  
BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.BSNSPORTS.com.